After launching link stickers last week, Instagram is introducing a new sticker called “Add Yours.” The company describes the sticker as a way to create social media in Stories. In addition, the company notes that for the first time, it is adding a way for people to participate openly in this format. Basically, the sticker serves as both a stimulus for other people to upload their own Stories and a way to discover new people to follow. When you click on a sticker, the interface will display everyone who participated in that thread and you can view their stories.
This tool can help Instagram increase user engagement in a context where the company is rumored to be losing users, especially young people, on competing platforms like TikTok. It’s no coincidence that the screenshot shared by the company shows how teens are using this feature. Since 2018, Instagram has spent millions on advertising to young people in an effort to get them to the platform.